Sacred Heart Sweeps the High School Marketing Challenge

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Emily Perrone, Staff Reporter

On Nov. 16, Sacred Heart Academy’s marketing classes swept the High School Marketing Challenge, placing first, second, and third. This was SHA’s first year winning the competition.

The High School Marketing Challenge, sponsored by the American Advertising Federation of Louisville, hosted the competition for the 17th time to help high schools develop marketing skills and reach target audiences through a variety of creative elements. The topic chosen this year was the heroin epidemic in Louisville.

The winning team consisted of seniors Emily Azzara, Natalie Graf, Natalie Burton, and Courtney Wheeler. Their campaign was titled “Get a Dose of Reality”. The judges awarded them for their strong presentation skills and great insights to their target audience.

“Coming in first was a big deal to our group because we put so much time and effort into this marketing project,” Azzara said.

The second place team were seniors Katelyn Quesenberry, Alex Jaggers, Megan Crush, and Tori Shackleton, with their campaign titled “Cheap High, Expensive Consequences – It only takes one time”. They placed for their blog idea and personal stories.

“I expected some tough competition from the other schools, but I knew our team was well prepared,” Quesenberry said.

Lastly, the third place team consisted of seniors Emily Perrone, Christie Parsley, Paige Hammons, and Darby Bush. Their campaign was named “Get Addicted to the Right Fix”. The judges commented on their strong concepts, great imagery, and creativity.

“My team worked very well together. Everyone did their part and we all contributed to the project in different ways,” Parsley said.

All three teams won under teacher Kim Davis who said “I was not surprised with the results because all of the girls in both of my classes worked so hard and were determined to win.”

The winning teams will receive a trophy, certificates, and a cash prize.